Your aesthetic ‘Bestie’ in business.
Welcome to Aestie
Ready to double your business?
More clients. More confidence. More income.
Real strategies. Real support. Real growth.
Let’s spend the next 3 months together.
Aestie is my mentorship programme for aesthetic practitioners ready to stop second guessing and start building a business they’re genuinely proud of.
Let’s double your business.
- How to attract the right clients that stay loyal to you through it all, the milestones, successes and setbacks
- How to create a brand that not only your clients recognise but your fellow aesthetic queens recognise when you walk into Herstory!
- How to show up confidently on socials and feel the fear and do it anyway! Sod what the other mums at school think!
- How to price for profit, not just copy the price list of the practitioner down the road
- How to turn consultations into long-term client journeys and get them trusting you with their face!
- And how to actually grow without feeling like you’re figuring everything out alone. No, this industry isn’t bitchy, you just haven’t met your people in it yet!
£18,000. One week. Just treatments.
Not to show off to show you what's possible when you have the right clients, pricing, systems and strategy behind you.
Aestie, your business can do numbers like this too.
You don't need another person telling you to “just post more on Instagram and you’ll get bookings”
You need someone who understands the reality of running an aesthetics business. And I know as much about running an aesthetics business the same way I know my way around Selfridges beauty hall…. And that’s very well my love.
I know the feelings and thoughts:
The constant comparison to others in the industry
The pressure to constantly create content
Wondering why someone else’s diary looks full when yours doesn’t
Trying to be an injector, content creator, receptionist, marketer and business owner, all at once. Not to mention, for some of you, trying to be a partner, parent and friend too.
You don't have to keep guessing. Three months, one plan, your Aestie in your corner.
Ten years in
I've spent 10 years in aesthetics, building my own brand, treating thousands of clients, training hundreds of practitioners and learning what actually moves an aesthetics business forward. I've made mistakes (so so many mistakes). I've changed direction. I've had to learn the business side as I went.
Aestie is everything I wish I'd had when I was building mine.
No gatekeeping. No pretending everything is perfect and piss easy because it isn’t. Just honest mentorship, practical strategies and an Aestie in your corner.
Aestie is everything I wish I'd had when I was building mine.
Maybe you're…
- Newly qualified and wondering how you’re actually supposed to find clients.
- Established, but your business is at a standstill and it’s causing you anxiety
- Posting constantly but not seeing it translate into bookings, or getting a few likes
- Struggling to stand out in an industry that feels saturated and competitive
- Worried you’re too expensive and clients won’t come to you in your area, or worried you’re too cheap, which can also put clients off
- Trying to grow your business around children, the school run, housework, swimming lessons and god forbid you have a nail appointment booked
- Ready to earn more money from each and every client that already comes to you, without needing to advertise on Instagram for new clients.
- Full of ideas but overwhelmed about what to focus on first and what should take priority
Hi. I'm Sophia
Aesthetic practitioner, clinic owner, trainer, multiple business owner, mentor, mum to 4 (5 inc my husband), dog mum, and your Aestie!
I’ve been in the aesthetics industry for over 10 years, but I definitely didn't start with a team, a full diary or a perfectly polished business let me bloody tell you! I worked up and down the country renting spaces heavily pregnant with a case full of filler and a hunger for success. I was set up for failure before I'd even fully begun with the whole medic vs non medic thing, it was a genuine witch hunt.
I’ve had a lot of shit thrown my way, I’ve been used and taken for granted after putting my trust in people. I never once sat back and gave up. I sacrificed so much. When I had my first baby Reggie I was back injecting two days after giving birth worried that my clients would go elsewhere.
Starting out with nothing and no other option but to make it work. And now my aesthetics clinic turns over hundreds of thousands of pounds a year.
Since then, I've treated thousands of patients, trained hundreds of practitioners, built a busy aesthetics clinic, grown a team, developed my personal brand and created Herstory, an aesthetics conference bringing hundreds of practitioners together to learn, network and celebrate our industry.
“Being a great injector and building a great aesthetics business are two completely different skill sets but all of this is achievable.”
Nobody teaches you how to find your first clients.
Nobody tells you what to post when your diary is quiet.
Nobody prepares you for managing a team, knowing your numbers, putting yourself online, dealing with comparison or trying to grow while juggling everything else life throws at you. You’ve run out of bastard milk and you’ve worn the same bra 7 days in a row.
And nobody prepares you for managing a team when the wages are due and there’s stock to buy but no money in the account.
I know, because I've lived it.
The business you see today wasn't built overnight. If you’re an OG here you would have seen the days Phil would drive me up and down the country and wait outside the clinic. There have been incredible highs, but there have also been mistakes, risks, stress beyond belief, ideas that didn't work and plenty of lessons learnt the hard way, huge overheads.
I've had to evolve. I've had to learn when to delegate, when to change direction and when to back myself.
I've built my businesses while also being a mum of four, which means I understand how difficult it is getting the kids to school on time, riddled with guilt, then preparing for a full day in clinic.
- Sometimes you're creating content between clients or throwing a pot noodle down you
- Sometimes you're answering messages after bedtime or you’re in the bath having 5 minutes and your inbox is overflowing but you CBA
- Sometimes you're trying to be present at home while your brain is thinking about tomorrow's clinic.
“Aestie comes from that real experience. I don't want to teach you a picture perfect version of business. I want to teach you the things that have actually helped me build mine.”
- 10+
- Years in aesthetics, building from nothing to a multi-six-figure clinic
- 1000s
- Patients treated across a decade in clinic
- 100s
- Practitioners trained by Sophia
- Herstory
- Founder of the aesthetics conference bringing the industry together
I've lived every part of this. Let me save you the years I spent working it out.
Over the years, I've had so many practitioners message me asking…
- “How did you grow your clinic?”
- “How do you get clients?”
- “How do you manage everything?”
- “Can I just pick your brain?”
- “Would you ever mentor me?”
And after 10 years in this industry, I knew it was finally time. I created Aestie to give practitioners the kind of support I wish I'd had when I was building my own business.
- Someone to ask.
- Someone to learn from.
- Someone to give you direction when you've got 100 ideas and don't know which one to start with.
- Someone who'll share what's worked and what hasn't.
Because I don't believe in gatekeeping. I've always believed in collaboration over competition, and I genuinely believe there is room in this industry for all of us to succeed while doing things ethically, safely and in our own way.
I'm not here to turn you into me. That's not what Aestie is about.
Your personality, your story, your clients and your goals are what make your business yours. My job is to help you see the potential in it. To share a decade of experience with you, help you avoid some of the mistakes I've made and give you the confidence, knowledge and strategy to help you double your business.
Someone to ask. Someone to learn from. Someone in your corner for the next 3 months.
Here’s just a few things we'll work on together.
- 01
USP, mission & vision
Understand your brand from the baseline and what makes you different and stand out.
- 02
Personal brand
Understand what makes you different and create a brand clients recognise, trust and want to buy from.
- 03
Social media & influence
Create content with purpose, show up confidently and learn how to turn your audience into an engaged community and ultimately, clients.
- 04
Generating & retaining clients
Learn how to attract new clients while creating an experience that keeps your existing clients coming back.
- 05
Consultations that convert
Move away from simply taking treatment orders and learn how to confidently create ethical, personalised treatment plans and long-term client journeys.
- 06
Expanding your business
Explore additional treatments, revenue streams, delegation and team growth so your business can evolve alongside you.
- 07
Systems, pricing & numbers
Understand your pricing, profit and KPIs, put better systems in place and start making decisions like a business owner, not just a practitioner.
And because clinical confidence matters too…
Your Aestie mentorship also includes access to my bonus masterclasses, giving you the opportunity to elevate both the business behind your treatments and the practitioner delivering them.
Advanced Lips Masterclass
Refining technique, assessment and balance for results your clients come back for.
Liquid Rhinoplasty Masterclass
Confident, safe assessment and treatment planning for one of the most requested advanced treatments.
Bonus masterclasses included. Business and clinical confidence in one place.
Ready to build the business behind the treatments?
I’m not here to promise you the world or sell you a dream. But I can promise that I’ll help you reignite that passion for your business, show you how to make more money, and give you the exact strategies that can help you double your business. The key? You have to be willing to implement them.
I’ll give you the advice, tools and support, but the magic happens when you take action.
